Did You know?

80% of us think corporate Australia pitches their products and services mostly at younger people.

Why FiftyUp?

The FiftyUp Club is built upon a simple belief that FiftyUps are often Australia's best customers. We're more reliable, less risky, higher value, and more loyal.

FiftyUps are a huge section of the market, (1 in 3 Australians are 50 or over) with a serious amount of buying power, (about 50% of household buying power) but despite all these strengths, the Australian Human Rights Commission found that many FiftyUps experience “product invisibility”, which they define as FiftyUps “being overlooked by corporate Australia.”

(Sources: Australian Bureau of Statistics; Mi9 Reports; The Australian Human Rights Commission.)