News

An Old Idea for the New Year, from John Singleton

Fifty seems to be the magic number. I spent 50 years in advertising and something really funny happened from the time I turned 50, which was 22 years ago. Even when you work in the advertising business you have 20-year-olds doing television commercials that are best appealed to 30-year-olds. I had been more successful than anyone else in advertising in […]

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How Coles Car Insurance came out on top

The FiftyUp Club has chosen Coles Insurance as a partner for our first special offer because they offered the best car insurance deal for the majority of our members 50 and over. Coles Insurance is one of Australia’s fastest-growing car insurers, with more than 250,000 policies – and they’ve grown so fast because they provide a quality, value for money alternative […]

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30,000+ FiftyUps Join The Club To Get The Rewards They Deserve

More than 30,000 consumers have now joined a new club designed to get Australia’s best customers the special offers and products they deserve. One Big Switch and Macquarie Radio Network have combined forces to create the FiftyUp Club, an initiative focused on giving a voice to customers 50 and over and harnessing their combined buying power. Over-50s are in many […]

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